Building B2B brands that feel

human
We're a B2B brand studio that brings strategy, design, and content together in one place. We shape the story at the heart of what you do and build a distinctive, human brand around it, making sure your business is impossible to ignore.

What we do

At humanworks, we do things differently. Bland, boring and blah blah blah B2B isn’t for us. We’re the storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

Brand strategy

Value proposition development
Positioning & messaging frameworks
Audience insight & decision-maker focus
Market & competitor analysis
Defining brand values & personality

Campaigns & demand

Thought leadership campaigns
Executive presence & personal brand support
Content for LinkedIn & owned channels
Go-to-market campaign creative & delivery
Event content & keynote support

Visual identity

New visual identities & rebrands
Design systems & brand guidelines
Website design & UX
Sales decks & presentation design
Creative assets for campaigns

Social & community content

Social media strategy
Ghostwriting for founders & senior leaders
Thought leadership-led LinkedIn content
Company page content & management
Social-ready graphics & visuals

Content & communications

Website content & SEO strategy
Sales enablement assets
Internal comms & playbooks
Case studies & success stories
PR messaging & press releases

Video & animation

Brand films & storytelling
Interviews & talking-head videos
Video content for socials & campaigns
Motion graphics and animated videos
Infographics and visual breakdowns

Why choose humanworks

Great businesses deserve to be recognised.

But as you grow, it’s easy for your story to lose its thread, your visual brand to start feeling a bit tired, and your content to lose focus. Eventually, the outside of the business stops reflecting the quality on the inside.

At humanworks, we help you express yourself properly. We are a B2B brand studio that brings strategy, design, and content together in one place. We think about it as your business' brain, your face and your voice!

We shape the story which gets to the heart of what you do and then we build a distinctive, human brand around it.
We bring strategy and creative into one room
We unite high-level design with powerful editorial content
We don't hide behind layers of account management
We strip away the inefficiences of the traditional agency model to focus entirely on what matters: giving your business a presence that matches your ambition.

You’ve built a business that works.

Now let’s build a brand that matches it.

Don’t just take our word for it

When we were looking for an agency partner to help us transform our brand, humanworks fit the bill perfectly. We wanted an agency that could show a deep understanding who we are and build a new value proposition that is scalable. They were brilliant at empathising with our stakeholders, drawing out key points of difference that might otherwise have gone unnoticed. We've got huge growth ambitions, and investing in our brand now has set us up for the future; I've got absolutely no doubt that with humanworks' help we have something that will grow with us.

Claire Dickinson

Head of Marketing, Clekt
"We’ve worked with Cosmo and his team for more than 3 years years. He has had a great impact on how we communicate both internally and externally. Cosmo’s insights from his journalism career and his content and brand expertise have helped us position Engelhart as thought leaders in the commodities industry. We’ve recently made a strategic acquisition which will transform our business and Cosmo and his team have provided excellent communication support at every step. I recommend him to anyone who is considering working with Cosmo and humanworks."

Edward Orlebar

Head of Business Development, Engelhart Commodities Trading Partners
Cosmo is an exceptional content and brand strategist who is genuinely committed to building trust and authority through high-quality content. He prioritises taking the time to understand your business, your customers, and their journey to create engaging and impactful content. Apart from his expertise and vast knowledge, Cosmo and the humanworks team are an absolute pleasure to work with. Flexible, committed and a huge asset to our marketing efforts.

Rosie Wareham

CMO, Hill & Co.
We love working with the humanworks team and Cosmo. A brilliant guy to bounce ideas off. All those years working at the coal face of BBC News are invaluable. I'm very happy to recommend Cosmo to anyone considering working with him.

James Savile

Goldbug PR
I came to humanworks looking for a compelling B2B campaign. They understood what was required and the target audience immediately, and they delivered outstanding work. Their content strategy and delivery skills blew me away. Cosmo is also super friendly and professional. Highly recommend humanworks.

Stephanie Lynch-Ozanar

Campaign Manager, NCC Group
Working with Cosmo and his team on a video thought leadership campaign was great. He was able to take the brief and deliver really engaging videos that told a compelling story about our services. Cosmo offered excellent creative insights that elevated the standard of our work.

Matthieu Coupeau

Senior Consultant, Kepner Tregoe

Let’s sit down, human to human, and work out what we can do for you…

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