In an AI world,
your business needs a human connection

We’re a team of hard-working writers, content strategists and creatives dedicated to making B2B content less blah blah blah and more exciting and human. We give your business a bold and compelling story that turns your audience into customers and grows your bottom line.

We focus on delivering human content

High-quality, authentic and effective content marketing

Illustration of three people with sunglasses

Services

to engage your
customers

Demonstrating the value you offer and showcasing the humans that drive your business forward

and grow
your business

Building trust and authority which keeps you top of mind during a long sales cycle

Testimonials

Storytelling is in our DNA

Storytelling is part of our DNA. We were founded by a former BBC journalist with almost 20 years of experience telling stories that resonated with millions of people. We’ve now worked with B2B businesses in every industry and all over the world, but our USP has always been creative, authentic, and human-led content. 

 We’re passionate about making B2B content bolder, more exciting, and more engaging—less about business to business and more about human to human.

Want to discover how we can help your business stand out?

Let’s connect

Ideas make us human

B2B buyers no longer want boring, transactional, and technical content (if they ever did!). They want to connect with your CEO, read your industry thought leadership and feel inspired by the ideas that drive your business forward. We create content that makes that happen.

You’re not marketing to businesses; you’re connecting with humans

Businesses may have procurement processes, but humans make the decisions. Our mission is to give your business a voice to tell your story to create a human connection.

Content that doesn’t just grow your brand but your bottom line

Content marketing should demonstrate a clear ROI. We measure performance and help you align your content strategy with wider business objectives.

We’re Curious

Curiosity makes us human. It drives us to explore new ideas and develop unique insights. We ask questions, seek answers, and never stop learning. Our curiosity makes us creative.

We’re Growth - Minded

Our commitment to growth drives us to continuously learn, adapt, and improve, embracing challenges as opportunities to evolve. We don’t say “No”; we say, “How can we make this work?”

We’re brave

We have the courage to push boundaries and take risks, allowing us to deliver creative work with real impact. Bravery fuels innovation; that’s why we live outside our comfort zones, embracing challenges and seizing opportunities to deliver extraordinary outcomes.

We work beyond the brief

We help our clients discover what great work looks like. The brief is just the start. We never settle for business as usual and always push ourselves to go further.

Our Founder

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business. Connect with me on LinkedIn, and let’s chat.

Connect with me on LinkedIn

Photo of Cosmo Shield, founder of humanworks, smiling

In an AI world,
your business needs a human connection

We focus on delivering human content

to engage your
customers

and grow
your business

Storytelling is in our DNA

Ideas make us human

You’re not marketing to businesses; you’re connecting with humans

Content that doesn’t just grow your brand but your bottom line

We’re Curious

We’re Growth - Minded

We’re brave

We work beyond the brief

Our Founder

How our values help us deliver great work for our clients...

How can we help you?

B2B content marketing by humans for humans

In an AI world,your business needs a human connection

We focus on delivering human content

to engage your customers

and grow your business

Storytelling is in our DNA

Ideas make us human

You’re not marketing to businesses; you’re connecting with humans

Content that doesn’t just grow your brand but your bottom line

We’re Curious

We’re Growth - Minded

We’re brave

We work beyond the brief

Our Founder

How our values help us deliver great work for our clients...

How can we help you?

B2B content marketing by humans for humans

In an AI world,
your business needs a human connection

to engage your
customers

and grow
your business