In a crowded market, the most distinctive thing your business can be is human

We’re a team of hard-working writers, content strategists and creatives dedicated to making B2B content less blah blah blah and more exciting and human. We give your business a bold and compelling story that turns your audience into customers and grows your bottom line.

We focus on building human brands

The best brands have personality and  purpose. They have a pulse. We blend strategy, design, and content to create an identity for your business that feels alive, giving you a brand that is easy to recognise and hard to forget.
Illustration of three people with sunglasses

that engage your
 customers

B2B buyers are just people at work. We help you connect with the humans behind the job titles, proving you understand their world and their problems.
Illustration of a person hoisting a social media "like" thumb
Woman flying with a business growth arrow

and grow
your business

We turn a business people use into a brand people believe in. Because in a crowded market, people don't just buy what you do. They buy who you are.

Every business has a human story

Our founder spent 20 years as a BBC journalist, learning a simple truth: facts inform, but stories connect. But in the corporate world, he saw a disconnect. Great businesses were hiding behind generic corporate masks. Their content was trying to tell a story, but their brand was killing the connection.

That’s where humanworks came from.

We realised that to tell a true story, you need more than just words. You need a visual identity and a strategy that matches the ambition of the narrative.

Today, we use that same creative and editorial rigour to build brands that don't just speak, but actually stand for something.
Want to discover how we can help your business stand out?

Being human is a competitive advantage

In a world increasingly dominated by AI and automation, we believe the most distinct thing a business can be is human. While others chase efficiency, we chase connection. Our vision is to help businesses win by doubling down on what technology can't replicate: empathy, personality, and genuine human character.

You’re not marketing to businesses; you’re connecting with  humans

We never forget that a B2B buyer is just a person with a problem to solve. While you have to satisfy the procurement checklist, you have to win the human first. We create work that speaks to the ambitions, fears, and intelligence of the person holding the pen.

Creativity means business

We are a studio, not an art gallery. We believe that the most creative work is also the most commercially effective. We align every story, design, and strategy with your wider business goals, ensuring that our work doesn't just look good, but moves the needle where it counts.

We’re Curious

Curiosity makes us human. It drives us to explore new ideas and develop unique insights. We ask questions, seek answers, and never stop learning. Our curiosity makes us creative.

We’re Growth - Minded

Our commitment to growth drives us to continuously learn, adapt, and improve, embracing challenges as opportunities to evolve. We don’t say “No”; we say, “How can we make this work?”

We’re brave

We have the courage to push boundaries and take risks, allowing us to deliver creative work with real impact. Bravery fuels innovation; that’s why we live outside our comfort zones, embracing challenges and seizing opportunities to deliver extraordinary outcomes.

We work beyond the brief

We help our clients discover what great work looks like. The brief is just the start. We never settle for business as usual and always push ourselves to go further.

Our Founder

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business. Connect with me on LinkedIn, and let’s chat.
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How can we help you?

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